Cybersecurity: An Untapped Competitive Advantage Hiding In Plain Sight
									
								
																									
																	
							
							
							
							
								
									
										
										In this Forbes Tech Council article, cybersecurity is reframed as more than just defense. The piece highlights how strong security practices can serve as a competitive advantage, helping businesses build customer trust, support innovation, and stand out in crowded markets. Contact Everlasting Fairytale to learn how you can make cybersecurity a driver of growth for your business.
										
										     
										Why is cybersecurity considered a competitive advantage?
  
Cybersecurity is more than just a compliance obligation; it serves as a competitive advantage. Organizations that proactively invest in cybersecurity can differentiate themselves by demonstrating trustworthiness to customers and investors. Strong cybersecurity practices not only protect against breaches but also signal operational maturity and reliability, which are crucial for winning contracts, especially with larger enterprises.
How does cybersecurity impact financial performance?
  
A mature incident response program can save organizations significant amounts of money. For instance, companies with such programs saved an average of $2.2 million per breach compared to their peers. By investing in cybersecurity, businesses can reduce the financial impact of incidents and avoid costly regulatory penalties, ultimately keeping more money within the organization.
What role does cybersecurity play in compliance?
  
Effective cybersecurity acts as a safeguard against compliance violations. With regulatory frameworks becoming stricter, such as GDPR and HIPAA, having robust cybersecurity measures in place helps organizations avoid hefty fines and legal repercussions. It ensures that businesses are not only compliant but also prepared to manage risks associated with data protection and privacy.
 
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            Cybersecurity: An Untapped Competitive Advantage Hiding In Plain Sight
             published by Everlasting Fairytale
    
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